Facts Don’t Change People’s Minds. Here’s What Does

[thrive_text_block color=”blue” headline=”Changing others’ minds, or our own, is a tricky business. Here’s how to make it happen.”]Have you ever tried to convince a spouse or a loved one to change there mind about something.  This can be a difficult tasks.  I recently found a really good article about it that helped me, and I thought it might help you to…  Here is a snipped of it and you can read the full article via the link below.[/thrive_text_block]

If you had asked me this question–How do you change a mind?–two years ago, I would have given you a different answer.

As a former scientist, I would have cautioned you to rely on objective facts and statistics. Develop a strong case for your side, back it up with hard, cold, irrefutable data, and voila!

Drowning the other person with facts, I assumed, was the best way to prove that global warming is real, the war on drugs has failed, or the current business strategy adopted by your risk-averse boss with zero imagination is not working.

Since then, I’ve discovered a significant problem with this approach.

It doesn’t work….  Click Here To Read The Full Article

Secret Weapon

| Brad Parscale, digital director for Trump’s campaign, was a critical factor in the president’s election. Now questions surround how he did it. Lesley Stahl reports.

https://www.cbsnews.com/videos/secret-weapon/

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