Facts Don’t Change People’s Minds. Here’s What Does
Changing others’ minds, or our own, is a tricky business. Here’s how to make it happen.
If you had asked me this question–How do you change a mind?–two years ago, I would have given you a different answer.
As a former scientist, I would have cautioned you to rely on objective facts and statistics. Develop a strong case for your side, back it up with hard, cold, irrefutable data, and voila!
Drowning the other person with facts, I assumed, was the best way to prove that global warming is real, the war on drugs has failed, or the current business strategy adopted by your risk-averse boss with zero imagination is not working.
Since then, I’ve discovered a significant problem with this approach.
It doesn’t work…. Click Here To Read The Full Article
Secret Weapon
| Brad Parscale, digital director for Trump’s campaign, was a critical factor in the president’s election. Now questions surround how he did it. Lesley Stahl reports.
https://www.cbsnews.com/videos/secret-weapon/
